The Stroop effect is probably one of the most widely known psychological phenomena and one of the first things that psychology undergraduates encounter in their studies. Most commonly the Stroop effect describes the difficulty to name the font color of a word, if that word itself names a different color.
The Flanker task was originally described by Eriksen & Eriksen (1974) as a test of the participants’ ability to inhibit conflicting but irrelevant information using a simple experimental paradigm.
The Go/No-go task is a simple experimental paradigm that requires participants to respond by pressing a button when they see a go-signal, and not respond when they see the no-go signal.
The attentional blink can be tested using Rapid serial presentation of visual stimuli, where stimuli are shown sequentially at very short presentation times, usually around 15-75 milliseconds.
The SNARC effect can be observed in a range of tasks that require participants to respond to numbers using both hands. Our example experiment is an odd/even judgement task. It simply requires participants to indicate whether the number shown on screen is odd or even.